This recognition celebrates a specific integrated ABM campaign, which delivered exceptional lead quality, secured renewals, and opened doors to new business opportunities.
What makes this award meaningful
"The 2025 Demandy Awards remind us that B2B marketing is anything but boring. From breakthrough creative and bold brand campaigns to precision ABM and full-funnel strategies, this year's winners and finalists showed what's possible when marketers blend imagination with impact."
- Tyler Lessard, CMO of Technology Advice
When we set out to prove ROI on our integrated ABM approach, the stakes were clear: deliver high-quality leads that directly impact pipeline, strengthen existing client relationships, and position BuySellAds to win RFPs in an increasingly competitive B2B tech landscape.
We needed more than vanity metrics. We needed qualified prospects who would convert to revenue, campaigns that would demonstrate measurable business outcomes, and partnerships that would establish long-term credibility with enterprise clients. The question wasn't just "can we generate leads?" but "can we deliver leads that sales teams can close?"
We partnered with TechnologyAdvice's DZone to design and execute a multi-channel integrated ABM campaign for an established, DevSecOps client who wanted to target high-value developer audiences.
Our strategy combined precision targeting with authentic content partnerships:
The campaign delivered outcomes that exceeded our initial goals and transformed our client relationship:
Reaching tech decision-makers and developers requires precision targeting, authentic content partnerships, and a relentless focus on quality over quantity. Our runner-up recognition in the Developer Tech Marketing Program of the Year category demonstrates what's possible when marketing teams prioritize measurable business impact.
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