<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>BuySellAds Journal</title><link>https://www.buysellads.com/journal</link><description>Perspectives on publisher media and better campaigns.</description><language>en-us</language><atom:link href="https://www.buysellads.com/journal/rss.xml" rel="self" type="application/rss+xml"/><item><title>Introducing audience.is: Audience Reports for Newsletter Publishers</title><link>https://www.buysellads.com/journal/introducing-audience.is-audience-reports-for-newsletter-publishers</link><guid isPermaLink="true">https://www.buysellads.com/blog/introducing-audience.is-audience-reports-for-newsletter-publishers</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>audience.is helps newsletter publishers turn subscriber lists into sponsor-ready reports with enrichment and media-kit-ready insights.</description><media:content url="https://www.buysellads.com/images/journal/newsletter-audiences-v1.webp" medium="image"/></item><item><title>A New Way to Get In Front of Developers: Beyond the Landing Page Visit</title><link>https://www.buysellads.com/journal/a-new-way-to-get-in-front-of-developers-beyond-the-landing-page-visit</link><guid isPermaLink="true">https://www.buysellads.com/blog/a-new-way-to-get-in-front-of-developers-beyond-the-landing-page-visit</guid><pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate><description>Agent skills are the new app install: a simple addition to your advertising strategy can guarantee your presence in the tools developers use every day.</description><media:content url="https://www.buysellads.com/images/journal/developer-skills-v1.webp" medium="image"/></item><item><title>Agentic AI Is Reshaping Developer Ads: Why Context Wins</title><link>https://www.buysellads.com/journal/agentic-ai-is-reshaping-ads-why-context-wins</link><guid isPermaLink="true">https://www.buysellads.com/blog/agentic-ai-is-reshaping-ads-why-context-wins</guid><pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate><description>Agentic AI Is Reshaping Developer Ads: Why Context Wins</description><media:content url="https://www.buysellads.com/images/journal/ai-discovery-v1.webp" medium="image"/></item><item><title>BSA &amp; Outshine pair to develop Redis’ playbook for scaling global acquisition: full-funnel strategy, self-serve reporting, and internal alignment</title><link>https://www.buysellads.com/journal/bsa-outshine-pair-to-develop-redis-playbook-for-scaling-global-acquisition-full-funnel-strategy-self-serve-reporting-and-internal-alignment</link><guid isPermaLink="true">https://www.buysellads.com/blog/bsa-outshine-pair-to-develop-redis-playbook-for-scaling-global-acquisition-full-funnel-strategy-self-serve-reporting-and-internal-alignment</guid><pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate><description>BSA &amp; Outshine pair to develop Redis’ playbook for scaling global acquisition: full-funnel strategy, self-serve reporting, and internal alignment</description><media:content url="https://www.buysellads.com/images/case-studies/redis-partnership-v1.webp" medium="image"/></item><item><title>What Marketers Can Learn from How Developers Actually Use AI: A Data-Informed Look at Shifting Attention</title><link>https://www.buysellads.com/journal/what-marketers-can-learn-from-how-developers-actually-use-ai-a-data-informed-look-at-shifting-attention</link><guid isPermaLink="true">https://www.buysellads.com/blog/what-marketers-can-learn-from-how-developers-actually-use-ai-a-data-informed-look-at-shifting-attention</guid><pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate><description>What Marketers Can Learn from How Developers Actually Use AI (A Data-Informed Look at Shifting Attention)</description><media:content url="https://www.buysellads.com/images/journal/shifting-attention-v1.webp" medium="image"/></item><item><title>Beyond Tier 1: How to Build a Smarter Geo Strategy for Developer Advertising</title><link>https://www.buysellads.com/journal/beyond-tier-1-how-to-build-a-smarter-geo-strategy-for-developer-advertising</link><guid isPermaLink="true">https://www.buysellads.com/blog/beyond-tier-1-how-to-build-a-smarter-geo-strategy-for-developer-advertising</guid><pubDate>Sat, 07 Feb 2026 00:00:00 GMT</pubDate><description>The Challenge of Measuring Developer Journeys &amp; How Contextually Relevant Campaigns Drive Broader Funnel Impact</description><media:content url="https://www.buysellads.com/images/journal/global-opportunity-v1.webp" medium="image"/></item><item><title>Why Paid Social Is Failing Reaching Developers (And Where Smart Marketers Are Moving Their Budgets)</title><link>https://www.buysellads.com/journal/why-paid-social-is-failing-reaching-developers-and-where-smart-marketers-are-moving-their-budgets</link><guid isPermaLink="true">https://www.buysellads.com/blog/why-paid-social-is-failing-reaching-developers-and-where-smart-marketers-are-moving-their-budgets</guid><pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate><description>Why Paid Social Is Failing Reaching Developers (And Where Smart Marketers Are Moving Their Budgets)</description><media:content url="https://www.buysellads.com/images/journal/trusted-attention-v1.webp" medium="image"/></item><item><title>The Changing Landscape of Online Search (and What It Means for Advertisers)</title><link>https://www.buysellads.com/journal/the-changing-landscape-of-online-search-and-what-it-means-for-advertisers</link><guid isPermaLink="true">https://www.buysellads.com/blog/the-changing-landscape-of-online-search-and-what-it-means-for-advertisers</guid><pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate><description>The Challenge of Measuring Developer Journeys &amp; How Contextually Relevant Campaigns Drive Broader Funnel Impact</description><media:content url="https://www.buysellads.com/images/imported/b248c6882e1e52376376.webp" medium="image"/></item><item><title>From Click to Conversion: Why Ad Alignment is the Key to Better Results</title><link>https://www.buysellads.com/journal/from-click-to-conversion-why-ad-alignment-is-the-key-to-better-results</link><guid isPermaLink="true">https://www.buysellads.com/blog/from-click-to-conversion-why-ad-alignment-is-the-key-to-better-results</guid><pubDate>Fri, 31 Oct 2025 00:00:00 GMT</pubDate><description>The Challenge of Measuring Developer Journeys &amp; How Contextually Relevant Campaigns Drive Broader Funnel Impact</description><media:content url="https://www.buysellads.com/images/imported/a68acdcb992f8870d8ab.jpg" medium="image"/></item><item><title>Timing Is Everything: How to Plan Webinar Campaigns for Maximum Impact</title><link>https://www.buysellads.com/journal/timing-is-everything-how-to-plan-webinar-campaigns-for-maximum-impact</link><guid isPermaLink="true">https://www.buysellads.com/blog/timing-is-everything-how-to-plan-webinar-campaigns-for-maximum-impact</guid><pubDate>Fri, 17 Oct 2025 00:00:00 GMT</pubDate><description>The Challenge of Measuring Developer Journeys &amp; How Contextually Relevant Campaigns Drive Broader Funnel Impact</description><media:content url="https://www.buysellads.com/images/imported/5827f07bf9c9216cc511.jpg" medium="image"/></item></channel></rss>