Fundraise Like the Pros: The ICO Marketing Blueprint
Chris Sevilleja
Chris Sevilleja
Scotch.io Cofounder
Case Study

Informative
tutorials & ads

About Scotch.io

Making fun and practical developer resources.

Web developers love Scotch.io for its informative courses and tutorials. When it came time to integrate advertisements, the publisher needed a monetization strategy as clever as its content. After all, programmers are sensitive to user experience and heavy adopters of ad blockers.

That’s why Scotch.io turned to native advertising and sponsored content. Coordination, reporting, and payments are managed through Syndicate Ads, giving Scotch.io more time to create incredible content that speaks to developer needs.

Scotch.io App Graphic

The Results

Growing revenue and maintaining high standards.

increase in ad sales 38%

Year-Over-Year Performance

Developer Audience Sponsored Content

We’re developers and content creators, not business people. Managing our advertising sales through Syndicate lets us focus on creating great content without any day-to-day distractions.

Chris Sevilleja - Scotch.io Cofounder Chris Sevilleja Scotch.io Cofounder

Connecting Developers with Useful Products

Scotch.io uses native ads to introduce readers to relevant brands.

Scotch.io’s advertisements are a winning scenario for users and advertisers. Audiences benefit from ads that provide value and champion user experience, while brands can explain product use cases and build relationships with readers.

Okta, an identity management service, shows how brands can take advantage of this opportunity on Scotch.io. Its native ads demonstrate product value while blending in with other links on the website, and its content pieces mirror Scotch.io’s in-depth tutorials while explaining how developers can use Okta to deploy apps securely.

Otka Example Ad

Native ads from the right brands provide a legitimate value to us, the consumer, and the advertiser. BuySellAds helps us find great ad partners so we can monetize the site without sacrificing our users’ needs and our high content standards.

Nicholas Cerminara - Scotch.io Cofounder Nicholas Cerminara Scotch.io Cofounder
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