BuySellAds will manage advertising sales and operations for Blockchain’s website and app
BOSTON -- Marketing to cryptocurrency audiences at scale will be simplified by a new partnership between advertising technology leader BuySellAds and Blockchain, the world’s leading software platform for digital assets. Through the partnership, BuySellAds will manage Blockchain’s advertising sales and operations.
Blockchain’s wallet and online resources are popular among cryptocurrency traders and enthusiasts. The company leverages various ad placements on these properties, connecting marketers with fast-growing, engaged audiences at scale.
“The digital economy grows every day as more people invest in and learn about cryptocurrency,” said Christopher Camp, Operations Specialist at Blockchain. “Partnering with BuySellAds lets us scale advertising while maintaining our focus on providing great user experience.”
The advertising partnership also strengthens BuySellAds’ expertise in helping marketers reach valuable niche audiences online. Blockchain’s users tend to be young, male, and passionate about technology.
“Blockchain opens the door to marketers who want to reach a premium audience of cryptocurrency enthusiasts and investors,” said Duane Kinsey, director of business development and partnerships at BuySellAds. “We’re excited to create even more ways to connect advertisers with these groups through user-first, unobtrusive placements.”
BuySellAds transformed the way advertising was transacted online with the introduction of its self-serve advertising Marketplace in 2008. BuySellAds’ advertising technology platforms provide advertisers with direct access to the industry’s top performing audiences through native, display, email, and sponsored content placements. Our platforms empower both advertisers and publishers by bridging the ad tech divide. Today, we help more than than 12,000 advertisers connect with the internet’s most passionate audiences.
Blockchain is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we are using new technology to build a radically better financial system. Our software has powered over 100M transactions and empowered users in 140 countries across the globe to transact quickly and without costly intermediaries. We also offer tools for developers and real time transaction data for users to analyze the burgeoning digital economy.