Through the deal, BuySellAds will exclusively connect marketers with Bitcoin.com users
BOSTON (August 16, 2017) - BuySellAds and Bitcoin.com have signed an exclusive advertising partnership that will give marketers new ways to reach cryptocurrency audiences at scale.
Through the partnership, BuySellAds will manage sales and operations of Bitcoin.com’s banner and performance-driven native advertising. The website is a key resource for cryptocurrency enthusiasts seeking information on trading digital currencies.
“BuySellAds is the ideal ad partner for Bitcoin.com because of its focus on phenomenal user experience,” said Mate Tokay, Chief Operating Officer at Bitcoin.com. “This partnership lets us focus on providing relevant content for our visitors while BuySellAds optimizes and grows our advertising.”
The new partnership also expands campaign possibilities for marketers leveraging BuySellAds placements. Exclusive management of Bitcoin.com inventory further deepens the company’s reach into cryptocurrency-focused communities online.
“It’s no secret that cryptocurrency audiences are affluent, young, and tech-savvy,” said Duane Kinsey, Director of Business Development and Partnerships at BuySellAds. “Bitcoin.com is at the center of this group, making its inventory prime for marketers seeking premium placements that reach tech audiences.”
BuySellAds transformed the way advertising was transacted online with the introduction of its self-serve ad Marketplace in 2008. BuySellAds’ advertising technology platforms provide advertisers with direct access to the industry’s top performing audiences through native, display, email, and sponsored content placements. Our platforms empower both advertisers and publishers by bridging the ad tech divide. Today, we help more than than 12,000 advertisers connect with the internet’s most passionate audiences.