Which AI newsletters reach AI developers and AI leaders?

If I needed AI engineers tomorrow, I'd book AlphaSignal AI, The Code or Daily Dose of Data Science. If I needed the people who decide which AI tools a company buys, I'd go to Superhuman AI and Open Source CEO. Need both, at real scale? TLDR and The Rundown AI are the big lists. We book all of them at BuySellAds.

That's the short answer. The long one is below, sorted by who you're trying to reach, because that's the only sort order that has ever made sense to me. Sponsoring everything with "AI" in the name is how a budget disappears.

A note on the numbers. Every subscriber figure here is what the publisher shows on its BuySellAds Discover profile, checked on October 31, 2026. They change, so look at the profile before you book. Check me while you're there.

Which newsletters reach AI developers and engineers?

AlphaSignal AI, The Code and Daily Dose of Data Science. They have the most technical AI readers on Discover. ByteByteGo and TLDR's AI edition get you engineers at a much bigger scale. This is the group for you if your buyer writes code, trains models or ships AI features.

AlphaSignal AI is the one I'd call first. It has 250k active subscribers, it's written for AI developers, and the job titles back that up: 23% developers, 19% data scientists, 15% ML engineers and 10% researchers. 55% work at companies with 1,000 or more employees. If you sell to ML teams, this is about as close to the room as a newsletter gets.

The Code goes out on Tuesdays and Fridays to 150k+ email subscribers learning to code faster with AI. Full-stack engineers, AI engineers, researchers. The part I like is that 36% hold manager-level titles or above, so some of the people who approve tools are reading the same send as the people who use them.

Daily Dose of Data Science goes out six days a week to 150k+ subscribers, and most of them are ML engineers, data scientists and AI practitioners. Lots of sends to choose from, too.

ByteByteGo is where this group gets its scale, short of TLDR. Alex Xu's visual newsletter on system design has 1.35M+ subscribers, and 94% of its readers work in engineering. These people think in architecture. A pitch built on "this replaces a piece of your stack" fits right in.

TLDR reaches 8M+ readers across 10+ newsletters. You don't have to buy all of it. TLDR AI and TLDR Data are sold as their own placements, next to the main TLDR edition, and for an AI product that's where I'd start.

Which newsletters reach AI leaders and decision-makers?

Superhuman AI, Open Source CEO and Every. On these lists the reader is the one signing off on AI spend. The Rundown AI is the biggest list in this group by a distance. Come here when the buyer is a CTO, a VP or a founder, and the engineer is the second conversation.

The Rundown AI has 1.6M+ total active subscribers on a five-minute daily AI briefing. Its profile says 87% of readers want to bring AI tools into their work, and 80%+ are US-based. My take: you don't need the top slot on day one. A few smaller sends spread out usually teach you more than one splashy one.

Superhuman AI has 720K+ subscribers and covers tech and AI for people at enterprises and startups. 63% of readers hold decision-making roles, and 18% are C-suite or founders. Before you sign, ask who writes the ad. The big AI dailies often write it in their own voice, and you have to be fine with that.

Open Source CEO, Bill Kerr's newsletter, has 140K+ subscribers. 32% are founders and executives, and another 18% are VPs and directors. That's a lot of budget sitting in one inbox.

Every is the smallest here, at 90k+ subscribers. Founded by Dan Shipper, it's become a go-to read on how AI is changing work, and 29% of its readers are executives. It also sells sponsorship of its AI & I podcast, which helps if you want the same people to hear you in two places.

Which developer newsletters should a dev tool company sponsor?

I'd look at four. ByteByteGo for senior engineers, Refactoring for engineering managers, The Code for developers already coding with AI, and TLDR's developer edition for daily reach. Before you pick, decide who you're selling to: the person who uses the tool, or the person who approves it. Those are usually different newsletters.

ByteByteGo readers are engineers and technical decision-makers who evaluate dev tools, infrastructure and AI products. Its profile counts 20% as engineering leaders and 28% as senior engineers. If a senior engineer signs off on your thing, it's my first pick.

Refactoring has 180k+ subscribers and is written for engineering leaders, with 60% holding manager, VP or C-level titles. It's known for editorial sponsored content more than standard ad slots. So plan for a written piece, not two lines of ad copy, and give yourself time to get it right.

The Code again. Its readers are hands-on builders who write code, ship products and evaluate dev tools every day. Got a launch or a webinar to fill? Good fit.

TLDR sells TLDR Dev as its own placement, next to TLDR AI and the main edition. Daily developer reach without buying the whole network.

Which AI newsletters reach a broad, AI-curious audience?

The Neuron and Ben's Bites. They sit between the builders and the buyers, with founders, engineers and marketers trying AI tools at work. I'd use them for a product anyone on a team can sign up for, and save the deep technical pitch for the lists above.

The Neuron has 700k+ subscribers on a free five-minute daily about AI trends and tools. 21% of readers work in engineering, and 13% are founders or C-level. It's the general end of this guide. Use it for awareness.

Ben's Bites has 160k+ subscribers and comes out on Tuesdays and Thursdays. Founded by Ben Tossell, it covers AI news, research, tools and workflows for entrepreneurs, engineers and marketers who are looking for tools to build, code and automate with. Somebody actively shopping for tools is about the best mood you can catch a reader in.

Are there AI podcasts worth adding?

Yes, once your newsletter message is working. Two of the podcasts on Discover are dedicated to AI.

The AI Daily Brief is a daily video podcast on AI news with 1.4M+ average monthly downloads. Daily means frequency. The Cognitive Revolution goes deeper: Nathan Labenz interviews AI builders, researchers and investors, and it does 500K+ average monthly downloads.

One tip. Podcast ads are hard to measure, so put a "how did you hear about us?" field on your signup form before the first episode runs. People really do fill it in.

How do you pick two or three?

By job title. Not by subscriber count. If your buyer is an ML engineer, a smaller list of ML engineers will do more for you than a much bigger general one.

Then pair one technical list with one leadership list, so the engineer who tries the product and the manager who pays for it have both heard of you. And book more than one send before you judge a newsletter. Change the creative between sends. One send tells you very little.

How do booking and pricing work?

Each publisher sets its own placements and prices. Tell us your budget and who you're trying to reach, and we'll come back with the newsletters and dates that fit. We sell every newsletter in this guide, so one conversation can cover several of them.

If you want developers to keep seeing you between sends, run Carbon, our network of developer and design websites, alongside the newsletters.

Questions advertisers ask

What is the best newsletter for reaching AI engineers?

AlphaSignal AI. I think it has the most clearly technical readers on Discover: 23% developers, 19% data scientists, 15% ML engineers and 10% researchers, across 250k active subscribers. After that I'd look at The Code and Daily Dose of Data Science, at 150k+ each.

Which AI newsletter has the biggest audience?

On Discover's AI page, TLDR is the largest at 8M+ readers, spread across 10+ newsletters that aren't all about AI. For lists that cover only AI, There's An AI For That shows 2.6M+ newsletter subscribers and The Rundown AI shows 1.6M+.

How do I reach AI leaders instead of developers?

Sponsor the newsletters whose readers hold the budget. Superhuman AI says 63% of its readers are in decision-making roles. Open Source CEO counts 32% founders and executives.

Do AI newsletters publish their prices?

Mostly no. Most Discover profiles don't list one. Send us your dates, audience and budget, and we'll quote the placements that fit.

How do I sponsor an AI newsletter?

Pick the audience first. Then read the Discover profiles in this guide for each newsletter's readers and placements. Send us your goal, budget and timing, and we'll handle booking with the publishers you choose.