Plan a campaignNotes from our work in media
Ideas on audiences, media, and the decisions behind the work.
Featured perspective
What a placement includes, how to choose a list, how pricing works, and how to judge a run. Lara Zakarian’s practical guide to sponsoring developer newsletters.
Read the essayDeveloper marketing
As discovery changes, where should a brand earn its place? Roger Byrne makes the case for paying closer attention to the publications and communities around a technical audience.
Read onCampaign stories
Reaching developers and reaching decision-makers call for different choices. This DataStax story shows how BuySellAds adapted placements, sponsorships, and messaging as the campaign’s goals evolved.
Read onFind your next perspective
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