Notes from our work in media
Ideas on audiences, media, and the decisions behind the work.
Featured perspective
As discovery changes, where should a brand earn its place? Roger Byrne makes the case for paying closer attention to the publications and communities around a technical audience.
Read the essayMedia planning
The promise in an ad should survive the click. Alexandra Fiala walks through the disconnects between creative, landing pages, and signup flows that can cost a campaign its audience’s trust.
Read onCampaign stories
Reaching developers and reaching decision-makers call for different choices. This DataStax story shows how BuySellAds adapted placements, sponsorships, and messaging as the campaign’s goals evolved.
Read onFind your next perspective
Earn attention in the places developers learn and build.
10 articles
Choose the audience, placements, and experience your campaign needs.
61 articles
See how brands and agencies turn audience choices into campaign plans.
4 articles
Plan email sponsorships for designers, early adopters, and other tech audiences.
4 articles
Build advertising revenue while protecting your publication and its readers.
18 articles
Partnerships, product launches, and updates from BuySellAds.
16 articles
