61 articles
2026 1 article
2025 2 articles
From Click to Conversion: Why Ad Alignment is the Key to Better Results
Timing Is Everything: How to Plan Webinar Campaigns for Maximum Impact
2021 5 articles
Contextual Advertising: The Ultimate Guide for Marketers
This guide for marketers dives into what contextual advertising really is, why it's so impactful, and how to incorporate it into your advertising strategy.
An all-in-one guide to sponsored content for DTC brands
In this post, Nik Sharma (the DTC guy) of Sharma Brands discusses how a strategic sponsored content campaign can boost a DTC brand's conversions.
5 tips to find the best ad network for your brand
The best ad networks save marketers' time and are able to reach targeted audiences at scale . Find the right ad network for your brand with these 5 tips.
How to Advertise in a World of Ad Blockers
This guide explains why marketers should create advertising strategies that don't compete with ad blockers. Plus, 3 tactics to reach ad blocking audiences.
What These 9 Marketing Leaders Learned In 2020
Top marketing leaders from companies like InVision, Drift, and eToro reflect on their biggest marketing lessons of 2020.
2020 8 articles
Advertising Without Third-Party Cookies: Strategies for Success
How should marketers approach their advertising strategy in a post-cookie world? These ad strategies drive results without relying on third-party cookies.
How to Advertise to Tech Audiences
Tech consumers are everywhere. This post breaks down what marketers should know about creating a successful tech consumer targeted advertising campaign.
How to Reach Designers with Sponsored Content
This guide shares how to create sponsored content campaigns that reach designers and provide them valuable industry insights as it relates to your brand.
How to Reach Crypto Audiences with Sponsored Content
This guide dives into how marketers can reach cryptocurrency audiences with sponsored content campaigns.
How to Reach Early Adopters with Sponsored Content
Early adopters don't fall for traditional advertising tactics. This guide shares how to reach tech-savvy early adopters with sponsored content instead.
How to Reach Tech Consumers with Sponsored Content
This guide shares how marketers can connect with tech consumers on their own terms through sponsored content campaigns.
How to Reach Tech Consumers with Native Advertising
Learn how to reach consumer tech enthusiasts with native ads in this complete guide.
The Best Marketing Advice For 2020, According to 16 Experts
Marketing is changing rapidly in 2020. Here's the most important tips and digital marketing trends to take note of, according to 16 marketing experts.
2019 18 articles
How to Reach Designers with Native Advertising
What is native advertising, why has it become so popular, and how can you apply it to improve your marketing funnel when targeting designers? Find out here.
How to Reach Crypto Audiences with Native Advertising
Native advertising is an effective contextual targeting tool for crypto audiences. Learn how you can quickly implement it into your marketing strategy.
How to Reach Early Adopters with Native Advertising
Learn about the benefits of native advertising in comparison with other forms and how it can be used to effectively target early adopters online.
How to Advertise to The Cryptocurrency Community
Looking to target and advertise to cryptocurrency users? Here's what you need to know about this audience and how to use contextual advertising networks.
How to Advertise to Designers
In this guide, we break down how to use contextual targeting to appeal to the group of passionate creatives and fuel your sales funnel.
How to Reach Early Adopters
We break down why early adopters are such a valuable target for marketers as well as the most effective contextual targeting strategies for reaching them.
The Future Of Advertising Is Curation, Not Bots Calling The Shots
Bots are hot, and advertising is not. At least, that’s what people keep telling us every time we try to pitch a story to publications.
Measuring Syndicated Content Campaigns With Google Analytics
Marketers are utilizing paid content syndication to amplify their content strategy - learn how you can measure your syndicated content campaigns here.
How to Syndicate Your Content and Drive Action
We break down how to syndicate your content with the help of content discovery campaigns so you can drive lead generation across your business.
How Content Discovery Should Fit Into Your Marketing Strategy
Learn how content discovery and content syndication platforms fit into each stage of your marketing funnel to fuel consistent growth across your brand.
How to Write Powerful Advertorials that Sell
Need to write an effective advertorial? Learn best practices for this advertising format and get inspired with the best advertorial examples.
Content Syndication: How to Drive More People to Your Content
Having trouble getting your content seen? Learn how content distribution and content syndication could be the missing spark in your marketing strategy.
Measuring the Success of Contextual Advertising Placements
If you're not measuring your contextual advertising placements you're in for a world of hurt. Here are a few ways you can track new leads through your entire marketing funnel without breaking the bank.
What to Look for When Evaluating Publishers For Your Advertising Placements
Not all publishers are created equally. When it comes to getting proper contextual advertising placements, it's important that you evaluate your publishers and their audiences to ensure they meet your audience requirements.
Where Contextual Advertising Fits In Your funnel
Email advertising, sponsored content, and native advertisements are all fantastic ways to leverage contextual placements for marketing campaigns.
The Value of Contextual Advertising on Today’s Internet
It's not enough to just reach people with programmatic advertising any more. Where you reach audiences, like developers, matters just as much online. Contextual advertising matters.
Great Brands Were Built By Contextual Advertising
If you're looking to build brand recognition like Slack, Moo, and Hubspot, you're going to want to consider the power of contextual advertising. That is, placing your ads in front of relevant, targeted audiences, without using creepy third party technologies that kill user privacy.
How to Create a Product Launch Plan for Paid Marketing
The initial launch of a product comes with lots of organic buzz. But after that dies down, you need a paid marketing strategy to continue growing and reaching your audience. Here's how to do it.
2018 12 articles
How to Prepare for a Surge in Website Traffic
Launching a big campaign? Follow this five step plan to make sure your website can handle a surge in traffic.
The 11 Best Marketing Podcasts for Growth in 2018
Tune into the top marketing podcasts of 2018. These hand-picked podcasts will help you stay informed, level up campaigns, and grow in your career.
Ad Tech Story Time: The Secret Language of Adtechish
Ad tech is an insanely convoluted industry, dogged by gobbledygook.
B2B Demand Generation Strategies for Marketing Growth
Stop selling your product and start selling what it empowers customers to do. Learn the core components of a successful B2B demand generation marketing strategy including identifying pain points, finding the right marketing channels, respecting users, and writing clear messaging.
Brand Marketing: The Missing Piece of Your Growth Strategy
Learn how to invest in long-term brand building that translates to results by targeting the right channels and measuring the right KPIs.
Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy
Tracking, measuring, and optimizing the entire demand generation marketing process isn’t cheap—and there are very few tools that do all things well. Check out 31 free demand generation tools to fuel your strategy as users move from unknown to lead to customer.
Here's How Ad Tech Got Its Stripes
Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this series, we attempt to explain ad tech in terms even a ten year-old would understand.
How to Build a Full-Funnel Advertising Strategy
Aligning marketing with customer lifecycle stages will drive more leads at a reduced cost. Learn which channels to use in your full-funnel advertising strategy.
The Case for Creativity in B2B Marketing Campaigns
B2B doesn't have to be boring. Borrow best practices from B2C to stand out and create campaigns that get more results.
Simple Customer Retention Strategies For Sustainable Growth
Most growth strategies are centered around getting more customers. But it's time marketers put more resources into retention. Learn why customer retention strategies are so impactful to revenue, and eight easy retention tactics you can get started with today.
Getting Started with Demand Generation Strategies
Demand generation strategies help marketers find high-quality leads and align with sales. But how do you start building a strategy? This article provides the beginner blocks to understanding demand generation, picking goals, and identifying tactics.
Battle of the Generations: Demand Generation vs Lead Generation
Wondering how demand generation compares to lead generation and inbound marketing? Although similar, there are key differences that marketers need to understand before creating a demand generation strategy. Learn the nuances in this article.
2017 10 articles
The Top Ad Tech News of 2017
Ad tech makes the world go round. Read the most important ad tech news of 2017 and how it will affect 2018 and beyond.
How to Find the Right View-Through Conversion Window
Marketers use view-through conversions to measure how ads influence people. Learn tips on setting the right view-through conversion window for your ads.
5 Demand Generation Examples—With Ideas From Startups
Creating demand for a product or service is vital to growth. Get started with five creative demand generation examples from successful startups.
Want to Advertise to the Best Designers? Look to Publishers
Publishers are a marketer's best friend for advertising to designers. Learn tips for launching campaigns on design publisher websites.
5 Benefits of Performance Marketing
These are five key benefits of performance marketing and why these campaign types are so valuable for marketers to take advantage of.
What To Do When Google Analytics And Ads Data Don’t Match
Discrepancies between data in Google Analytics and advertising platforms is a common problem. Learn how to solve four frequent causes of data discrepancy.
How to Find The Best Emerging Placements For Designer Marketing
Designer marketing is a crowded space. Here's how marketers can find the best emerging placements including podcasts, social media, blogs, and newsletters.
How to Create Ad Campaigns that Designers Love
Need to reach designers and creative professionals? This article teaches you how to create campaigns that attract and convert designers.
How To Use Relationship-Based Sales To Supercharge Marketing
Learn how marketers can use relationship-based sales tactics to boost marketing campaigns.
Audio to Action: Driving Leads through Podcast Ads
Looking to reach people in new formats? Look no further than audio. This article explains why podcast ads work and gives tips for writing sponsored messages that lead to sales. Recommendations include writing for the podcast host, explaining value simply, and tracking audio conversions.
2016 2 articles
Everything I Know About Online Ad Placement I Learned From A Road Hockey Game
How road hockey taught me about supply and demand, and how that impacted my advertising strategy.
What is Automated Guaranteed?
Automated guaranteed is an ad sales platform that helps you sell inventory directly to advertisers. Learn more about how it benefits publishers.
2011 3 articles
Wordplay: The Language of Advertising
The language that’s used in advertising is deliberate in its attempt to create a positive impression of the product or service.
Anatomy of the Perfect Banner Ad
Does the perfect banner ad exist? This infographic explains the essential qualities of great banner ads.
The Sneaky Psychology Of Advertising
Marketers have turned to the latest psychological research to stand out. Our infographic explains how marketers use psychology in advertising.
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