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Media planning

Choose the audience, placements, and experience your campaign needs.

61 articles in this collection

In this collection

61 articles

Media planningJan 23, 2026

The Changing Landscape of Online Search (and What It Means for Advertisers)

Alexandra Fiala · 4 min read

Media planningOct 31, 2025

From Click to Conversion: Why Ad Alignment is the Key to Better Results

Alexandra Fiala · 4 min read

Media planningOct 17, 2025

Timing Is Everything: How to Plan Webinar Campaigns for Maximum Impact

Alexandra Fiala · 5 min read

Media planningJul 29, 2021

Contextual Advertising: The Ultimate Guide for Marketers

Melina Panitsidis · 7 min read

Media planningJun 17, 2021

An all-in-one guide to sponsored content for DTC brands

Melina Panitsidis · 6 min read

Media planningMar 23, 2021

5 tips to find the best ad network for your brand

Melina Panitsidis · 4 min read

Media planningMar 1, 2021

How to Advertise in a World of Ad Blockers

Melina Panitsidis · 6 min read

Media planningJan 6, 2021

What These 9 Marketing Leaders Learned In 2020

Melina Panitsidis · 6 min read

Media planningDec 3, 2020

Advertising Without Third-Party Cookies: Strategies for Success

Melina Panitsidis · 6 min read

Media planningSep 23, 2020

How to Advertise to Tech Audiences

Melina Panitsidis · 4 min read

Media planningSep 4, 2020

How to Reach Designers with Sponsored Content

Melina Panitsidis · 7 min read

Media planningAug 28, 2020

How to Reach Crypto Audiences with Sponsored Content

Melina Panitsidis · 6 min read

Media planningAug 25, 2020

How to Reach Early Adopters with Sponsored Content

Melina Panitsidis · 7 min read

Media planningAug 14, 2020

How to Reach Tech Consumers with Sponsored Content

Melina Panitsidis · 7 min read

Media planningMay 5, 2020

How to Reach Tech Consumers with Native Advertising

Melina Panitsidis · 8 min read

Media planningJan 8, 2020

The Best Marketing Advice For 2020, According to 16 Experts

Cole Heggie · 9 min read

Media planningDec 3, 2019

How to Reach Designers with Native Advertising

Jasmine Williams · 11 min read

Media planningNov 19, 2019

How to Reach Crypto Audiences with Native Advertising

Jordon Ahosaari · 13 min read

Media planningNov 13, 2019

How to Reach Early Adopters with Native Advertising

Kimberlee Meier · 14 min read

Media planningNov 5, 2019

How to Advertise to The Cryptocurrency Community

Jordon Ahosaari · 11 min read

Media planningOct 29, 2019

How to Advertise to Designers

Jasmine Williams · 11 min read

Media planningOct 23, 2019

How to Reach Early Adopters

Kimberlee Meier · 13 min read

Media planningJul 16, 2019

The Future Of Advertising Is Curation, Not Bots Calling The Shots

Todd Garland · 3 min read

Media planningJul 9, 2019

Measuring Syndicated Content Campaigns With Google Analytics

Cole Heggie · 6 min read

Media planningJul 5, 2019

How to Syndicate Your Content and Drive Action

Cole Heggie · 5 min read

Media planningJun 25, 2019

How Content Discovery Should Fit Into Your Marketing Strategy

Cole Heggie · 9 min read

Media planningJun 20, 2019

How to Write Powerful Advertorials that Sell

Matthew Kammerer · 8 min read

Media planningJun 19, 2019

Content Syndication: How to Drive More People to Your Content

Cole Heggie · 8 min read

Media planningMar 25, 2019

Measuring the Success of Contextual Advertising Placements

Matthew Kammerer · 4 min read

Media planningMar 19, 2019

What to Look for When Evaluating Publishers For Your Advertising Placements

Matthew Kammerer · 4 min read

Media planningMar 15, 2019

Where Contextual Advertising Fits In Your funnel

Matthew Kammerer · 4 min read

Media planningFeb 26, 2019

The Value of Contextual Advertising on Today’s Internet

Matthew Kammerer · 4 min read

Media planningFeb 20, 2019

Great Brands Were Built By Contextual Advertising

Matthew Kammerer · 4 min read

Media planningJan 24, 2019

How to Create a Product Launch Plan for Paid Marketing

Jasmine Williams · 8 min read

Media planningSep 12, 2018

How to Prepare for a Surge in Website Traffic

Laura Davey · 7 min read

Media planningJul 20, 2018

The 11 Best Marketing Podcasts for Growth in 2018

Vanessa King · 4 min read

Media planningJul 11, 2018

Ad Tech Story Time: The Secret Language of Adtechish

Joshua Schnell · 7 min read

Media planningJul 10, 2018

B2B Demand Generation Strategies for Marketing Growth

Ted Vrountas · 8 min read

Media planningJun 27, 2018

Brand Marketing: The Missing Piece of Your Growth Strategy

Laura Davey · 6 min read

Media planningJun 25, 2018

Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Vanessa King · 13 min read

Media planningJun 17, 2018

Here's How Ad Tech Got Its Stripes

Joshua Schnell · 6 min read

Media planningJun 14, 2018

How to Build a Full-Funnel Advertising Strategy

Vanessa King · 9 min read

Media planningJun 13, 2018

The Case for Creativity in B2B Marketing Campaigns

Vanessa King · 6 min read

Media planningMar 28, 2018

Simple Customer Retention Strategies For Sustainable Growth

Ted Vrountas · 8 min read

Media planningFeb 20, 2018

Getting Started with Demand Generation Strategies

Vanessa King · 6 min read

Media planningFeb 20, 2018

Battle of the Generations: Demand Generation vs Lead Generation

Vanessa King · 4 min read

Media planningDec 22, 2017

The Top Ad Tech News of 2017

Joshua Schnell · 8 min read

Media planningNov 16, 2017

How to Find the Right View-Through Conversion Window

Vanessa King · 4 min read

Media planningNov 9, 2017

5 Demand Generation Examples—With Ideas From Startups

Vanessa King · 8 min read

Media planningOct 2, 2017

Want to Advertise to the Best Designers? Look to Publishers

Vanessa King · 4 min read

Media planningSep 25, 2017

5 Benefits of Performance Marketing

Vanessa King · 4 min read

Media planningAug 14, 2017

What To Do When Google Analytics And Ads Data Don’t Match

Matthew Kammerer · 5 min read

Media planningJul 19, 2017

How to Find The Best Emerging Placements For Designer Marketing

Lara Zakarian · 5 min read

Media planningJul 10, 2017

How to Create Ad Campaigns that Designers Love

Matthew Kammerer · 5 min read

Media planningJun 20, 2017

How To Use Relationship-Based Sales To Supercharge Marketing

Lara Zakarian · 6 min read

Media planningJun 19, 2017

Audio to Action: Driving Leads through Podcast Ads

Matthew Kammerer · 7 min read

Media planningJun 22, 2016

Everything I Know About Online Ad Placement I Learned From A Road Hockey Game

Joshua Schnell · 7 min read

Media planningJan 14, 2016

What is Automated Guaranteed?

Duane Kinsey · 8 min read

Media planningNov 3, 2011

Wordplay: The Language of Advertising

Todd Garland · 1 min read

Media planningSep 5, 2011

Anatomy of the Perfect Banner Ad

Todd Garland · 1 min read

Media planningJun 20, 2011

The Sneaky Psychology Of Advertising

Todd Garland · 1 min read

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