Introducing audience.is: Audience Reports for Newsletter Publishers
audience.is helps newsletter publishers turn subscriber lists into sponsor-ready reports with enrichment and media-kit-ready insights.
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Publisher perspectives
Build advertising revenue while protecting your publication and its readers.
18 articles
2026 1 article
2018 2 articles
Why Server-to-Server Really Turns Header Bidding on its Head
If we’re to avoid more tech nightmares in future, what we need is pretty clear – less blue sky, Ayn Rand-inspired utopianism. And more practical, objective and self-aware assessments of how that tech is being used, where it’s currently going wrong and how that might get worse next before it gets better.
It's Time for Header Bidding to Quit the Browser
Client-side header bidding creates major problems for publishers, especially regarding latency and data leakage. Learn how server-to-server header bidding solves these problems and how publishers can take advantage of the technology.
2017 5 articles
A Short Guide to Server-to-Server Header Bidding
This short guide explains what led to the rise of server-to-server header bidding, how it works, and why small to mid-tier publishers should be using it.
The Competition In Ad Tech Is Just Getting Started
Ad tech companies have hopeful futures if they focus on solving market needs instead of competing with Google and Facebook.
Advertising Is the Answer to the Media’s Problems
Paid content won't save publishers. The only solution is publisher-owned ad tech software that provides great user experience.
Ads.txt and Transparency’s Muddy Truth
The IAB created ads.txt to increase transparency in programmatic advertising. Can a simple solution fix an industry booming with fraud?
The Future Belongs to Premium Publishers That Control Ad Tech
Publishers need to build or buy their own ad tech to take back control of revenue and reclaim margins.
2016 8 articles
I Am Where I Am In Life Because Of Advertising Online
The advertising industry pays the bills for a lot of everyday people. This is one story.
Sometimes All You Need To Do Is Ask People To Disable Ad Blockers
Asking audiences to whitelist ad blockers could help high-quality publishers continue to make money from content.
Google’s Great Advertising Whitelist Whale
Google's latest cross-device targeting feature is opt-in instead of opt-out. Find out what that means for user privacy and marketers.
Do Advertisers Even Need Publishers?
How should publishers adapt as marketers gain more access to consumers?
Here’s How To Start Compiling An Ad Sales Strategy For Your Publication
A how-to guide on navigating the advertising landscape and developing a sales strategy.
Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook?
Publisher have little to gain from moving their content to a third-party platform.
It’s Time For Ad Tech To Evolve.
Consumers are speaking out about the ad tech industry by installing ad blockers.
The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms
The next eight years of Ad-Tech will focus on giving publishers the best Self-Serve tools possible. Selling guaranteed inventory direct could change everything.
2010 1 article
The Secret of Selling Banner Ads: When Less is More
"Less is more" applies to selling ads, too: less options for advertisers will result in selling more ads.
2009 1 article
3 Golden Rules to Selling More Ads
Follow these 3 golden rules and you’ll make more money.
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