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Publisher perspectives

Build advertising revenue while protecting your publication and its readers.

18 articles in this collection

In this collection

18 articles

Publisher perspectivesJul 9, 2026

Introducing audience.is: Audience Reports for Newsletter Publishers

Todd Garland · 4 min read

Publisher perspectivesFeb 20, 2018

Why Server-to-Server Really Turns Header Bidding on its Head

Duane Kinsey · 4 min read

Publisher perspectivesFeb 6, 2018

It's Time for Header Bidding to Quit the Browser

Duane Kinsey · 4 min read

Publisher perspectivesDec 4, 2017

A Short Guide to Server-to-Server Header Bidding

Duane Kinsey · 5 min read

Publisher perspectivesJul 5, 2017

The Competition In Ad Tech Is Just Getting Started

Duane Kinsey · 4 min read

Publisher perspectivesJun 28, 2017

Advertising Is the Answer to the Media’s Problems

Duane Kinsey · 5 min read

Publisher perspectivesJun 16, 2017

Ads.txt and Transparency’s Muddy Truth

Todd Garland · 4 min read

Publisher perspectivesMar 3, 2017

The Future Belongs to Premium Publishers That Control Ad Tech

Duane Kinsey · 3 min read

Publisher perspectivesNov 25, 2016

I Am Where I Am In Life Because Of Advertising Online

Joshua Schnell · 4 min read

Publisher perspectivesOct 31, 2016

Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Todd Garland · 2 min read

Publisher perspectivesOct 3, 2016

Google’s Great Advertising Whitelist Whale

Todd Garland · 5 min read

Publisher perspectivesAug 1, 2016

Do Advertisers Even Need Publishers?

Joshua Schnell · 6 min read

Publisher perspectivesJun 9, 2016

Here’s How To Start Compiling An Ad Sales Strategy For Your Publication

Matthew Kammerer · 4 min read

Publisher perspectivesApr 25, 2016

Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook?

Joshua Schnell · 8 min read

Publisher perspectivesFeb 17, 2016

It’s Time For Ad Tech To Evolve.

Todd Garland · 11 min read

Publisher perspectivesJan 25, 2016

The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms

Todd Garland · 8 min read

Publisher perspectivesAug 18, 2010

The Secret of Selling Banner Ads: When Less is More

Todd Garland · 4 min read

Publisher perspectivesJul 8, 2009

3 Golden Rules to Selling More Ads

Sergiu Poenaru · 4 min read

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