The Marketer's Guide to View-Through Conversions

If an ad is served 10,000 times and 12 people click, are the other 9,988 impressions a waste? You'll need to understand view-through conversions to find out. 

This guide gives you the knowledge needed to understand the intricacies of view-through conversions and how to use the metric to measure and report on true campaign ROI.

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