The Marketer's Guide to View-Through Conversions

If an ad is served 10,000 times and 12 people click, are the other 9,988 impressions a waste? You'll need to understand view-through conversions to find out. 

This guide gives you the knowledge needed to understand the intricacies of view-through conversions and how to use the metric to measure and report on true campaign ROI.

What’s inside?

This guide provides an in-depth look at view-through conversions and how to best use them in your campaigns. You'll learn:

• Exactly what view-through conversions are, and how they differ from other conversion types.
• Common disadvantages to view-through conversions such as attribution and cookies.
• How view-through conversions assist marketers in campaign optimization regardless of these challenges.
• Four ways to use view-through conversions including lift tests, comparing view-through conversions against CLV, and more.