Blockchain Customer Story
"BuySellAds has opened us up to more advertising demand, and an increased ad yield per unit."
Peter Wilson
VP Data & Growth
About Blockchain
With over 50 million wallets, Blockchain.com makes the most popular digital Wallet in the world.
As a fast and reliable Exchange with 4 fiat on-ramps and 28 trading pairs, and the original block Explorer to research and explore the Bitcoin, Ethereum, and Bitcoin Cash blockchains, Blockchain is redefining finance.
With a thriving community, Blockchain needed a monetization solution that scaled with its growth and allowed it to maximize ad yield while freeing up time to focus on doing what the company does best: connecting the world to the future of finance.
According to Peter Wilson, Blockchain's VP of Data & Growth, BuySellAds has helped Blockchain focus on its core mission:
âThrough our partnership with BuySellAds, our entire ad stack is managed through one point of contact, freeing up our time to focus on developing the worldâs leading cryptocurrency tools while BuySellAds manages the rest. So far, itâs the highest revenue growth weâve seen from any partner.â
Key Findings & Results
BuySellAds helps Blockchain.com increase demand for its placements.
It was only through BuySellAdsâ Optimize platform, and complete ad stack management that we were able to realize our revenue potential from advertising.
Peter Wilson VP Data & Growth @ Blockchain
The power of cutting-edge revenue optimization
Combining unique demand partners with direct sales improved ad yield 15X without compromising user experience.
The Challenge
Blockchain faced key challenges like low ad yield, unreliable ad serving, unused inventory, and ad solutions that ate up too much time.
We helped address Blockchainâs challenges by taking a hands-on approach, managing their entire ad stack -- including direct sales -- then implementing a customized header bidding solution, while communicating outcomes with transparent reporting. The Optimize program exposed Blockchain to an entirely new set of advertisers, including our network Coin.network.
"BuySellAds has opened us up to more advertising demand, higher quality advertisers, and an increased ad yield per unit - while improving page load times."
Continous Growth
While Blockchain.comâs ad revenue has grown exponentially since partnering with BuySellAds, Blockchain notes that âMost importantly, revenue has only improved month over month since this growth, establishing a new baseline for what is possible.""
âItâs clear to us that Optimize is a program created by publishers, for publishers - and not just from the excellent results, but from their team, who have immense industry knowledge and genuinely care about our success.â
Start unconvering your hidden revenue.
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