Case Study

"BuySellAds simplifies our marketing by curating publisher audiences. We can target developers across the best placements without having to negotiate direct buys ourselves."

Hellosign Logo
Jackie Davis Jackie Davis Director of Marketing, Campaigns and Operations

About HelloSign

Simplifying e-signatures for modern businesses.

HelloSign makes it simple for businesses to offer fast, secure, and legally binding eSignatures to their customers. The company has quickly become the market leader in the space since its founding in 2011.

To maintain growth, HelloSign’s marketing focuses on increasing product awareness and driving signups. It achieves these goals through native performance ads on publisher websites and newsletters that reach developer communities at scale.

The Results

Native ads help HelloSign reach more developers than ever before.

Increase in clicks 180% Native Performance Ad Type
Developers Target Audience

Campaign Approach

HelloSign campaigns are designed
with developers in mind.

Developer audiences provide a unique challenge for marketers due to their aversion to display advertising and skepticism of corporate messaging. HelloSign has been able to bypass these obstacles with native advertisements on developer-focused properties such as Coding Horror, Bootstrap, Hacker Newsletter, and hundreds more.

Through these campaigns, HelloSign advertisements are contextually served beside relevant, high-quality content that developers seek out. This strategy is effective—HelloSign placements have a click-through rate nearly three times higher than the industry standard.

HelloSign is a fast growing company with no sign of slowing down. With native performance ads, they’re well positioned to reach their next million customers.

The HelloSign API allows you to collect legally binding signatures from your own app.

"BuySellAds’ native advertising campaigns are all about respect—for the user, the publisher, and the advertiser. This attitude has helped build HelloSign’s status in developer communities while delivering results."

Jackie Davis - Hellosign Jackie Davis Director of Marketing, Campaigns and Operations @ HelloSign

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